Talking about marketing made me realise that just as we have a "rule" on the farm that we can accept a farm visit at 15 minutes notice. In other words we try very hard to keep the farm clean, tidy and safe at all times. Then if someone calls asking to see the alpacas we don't have to rush around like the place is on fire for two hours before we can let them in.

By the same token whenever I am out and about I always carry a small selection of useful alpaca items with me.

So just like most alpaca farmers have a box containing all they will need to help a new born cria. In my briefcase I always carry enough to talk about alpacas should I get the opportunity.

My alpaca sales kit:

Samples of raw fibre and a ball of 100% baby alpaca knitting yarn.

Pocket sized pictures of alpacas.

Business cards.

and finally alpaca finger puppets to entertain the troops while I talk to mum and dad.



I have ordered some alpaca socks and will be adding a pair to my mobile collection once they arrive. The more I talk to people the more I realise just how important it is to talk about the end product. If you really want to create a lasting positive impression.


Adrian Stewart