The shortest day of winter is now behind us and the lighter nights are now returning, if ever so slowly. This means its time to "pony up" to the great AOBA marketing machine.

There is a growing number of alpaca farms that question the value you get from AOBA and that's a healthy thing to do.

For my money AOBA still offers pretty good value for money. But as with all advertising and promotional activity if your alpacas are not what the customer is looking for then you will not feel the benefit, so to speak....

If you decide to use the farm and ranch guide on top of the AOBA subscription and Magazine then you will be spending about $500 in total.

All that does is get you on a level playing field with about 5,000 other alpaca farms now you have to discover a way to differentiate yourselves from the herd if you get my drift....

There is no shortage of ways to spend alpaca advertising dollars so shop around and over time you will discover what works most effectively for your ranch..

Adrian Stewart