Today was the first meeting of the SOJAA Web Marketing task force. Our aim is to specify and then have built a web site that will support all the members of SOJAA by promoting their alpacas for sale.

The project breaks down into a series tasks starting with the initial functional specification.

Building a web site that is attractive for potential buyers and easy to use for members is but the first step.

The much bigger hurdle is driving traffic to that web site over an extended time period. It is envisaged that as an AOBA Affiliate SOJAA will acquire from AOBA the various sales leads and then send to those leads a series of e-mails and other promotional items.

The maintenance of this prospect database and the management of the e-mail campaigns will all have to be outsourced to a third party as SOJAA have no resources other than the members and the tasks we are planning a re too technical and large to be expected of the average volunteer.

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