Tomorrow is the date for the Alpaca Marketing Seminar that has been organised by SoJAA the local AOBA alpaca affiliate.
Julie Wassom is President of The Julian Group, Inc., a training and consulting firm with a specialty in alpaca marketing and sales.
Julie's interest in livestock began when she was a young girl living on a farm in Iowa, showing
4-H calves at local fairs and national stock shows. As she prepared to be a featured speaker at the 1994 AOBA Conference, she became "hooked" on alpacas. She has been involved with the alpaca industry ever since, as a marketing consultant to individual breeders, a speaker for AOBA and regional affiliates, and a contributing writer for Alpacas Magazine. Julie says she prefers alpacas over other livestock because “You don’t have to kill them and they don’t kill you.”
When she's not working directly with breeders who own alpacas, Julie is producing marketing and sales resources for the industry, including;
Marketing Alpacas: Tools for Getting Started $18.00
101 Ways to Market and Sell Your Alpacas $25.00
She also publishes “Wassom’s Marketing Wisdom”, the free monthly e-zine of alpaca marketing tips. All of these are available for you here today.
The seminar is sold out and we have almost 60 people from a wide variety farms coming to hear what she has to say. One farm don't even have alpacas yet and at the other extreme one farm has 60 alpaca and has been in the business over 10 years.