The theme for the blog over the next ten days will be the use of web sites for alpaca marketing.
Before we launch into the wonderful world of alpaca web sites and the Internet. You first need to have established an identity for your alpaca farm or ranch.
What is a farm identity? In practical terms it’s the logo, the colors you use and perhaps a tag line. All of which are the physical representation of your brand values. These images and words will be used on stationery, farm signs, trailers, premiums such as clothing and any other opportunity that presents its self to display your logo…such as say your alpaca ranch website…more of which later.







If you already have a farm identity, that is great. If not, then you will need to get help from a marketing professional, maybe a friend or family member has the skills you need or perhaps a fellow alpaca breeder. If not then look around for an alpaca farm that has an identity you like and find out who created it. Reaching very carefully for your check book at the same time.
For reasons that will become apparent later having the word “alpacas” in your farm name is a no brainer, so just do it.

Having fun with your logo. If you use Google then you will know that they often play around with their logo at special times of the year. With that in mind here is a fun Christmas card we designed based around our own logo. The correct logo appeared on the back of the card and on the envelope.



Okay tomorrow we can start to talk about that website which will help raise the profile of your farm and in so many different ways make it much easier to market your alpacas and any associated products or services which you plan to offer.

Happy St Patricks day.....check out the Google logo today.......