Firstly a snippet of alpaca industry news...2008 AOBA National Conference registration is open! So you can join north American alpaca breeders in Sandy, Utah for the AOBA National Conference. May 21- 25 2008, the theme this year will be

"Everything You Want To Know About Alpacas".

According to AOBA the conference promises to be an exciting time with the national halter show, national fleece show, fiber arts, auction, vendors, annual gala banquet with Bob Eubanks and a broad range of educational seminars.......sadly the educational seminars have yet to be decided………so how do we know it will be a broad range? We just trust!

Marketing Alpacas

Well back to the real world and the second in my series on marketing alpacas........ in particular the creation of a business busting alpaca marketing web site.

You might recall that I said yesterday that having a farm name with the word alpacas in there is pretty much the only way to go. Therefore you need to be thinking about something on the lines of say Mulberrry Alpacas Because for your web site you want a URL or web address that also has the word alpacas in there...every little helps. For example www.mulberryalpacas.com

Getting great rankings isn't a manipulation game—Google absolutely hates that game and will punish you for it if they get a whiff of it—which is perhaps what the dark element of the Search Engine Optimisation (SEO) world sells. Good, in-bounds SEO is made up of smart, user-and-search-engine friendly techniques. Think of SEO as a performance-enhancing drug—one that won't get you kicked out of the Tour de France.

That being said, there are tons of things webmasters can do to help their sites perform better in search, in this series of articles we can't cover everything. However what follows is what I regard as the top strategies for better search engine—and by "search engine" I really mean "Google" – ranking. So lets get cracking...

1. Title tags

Listed by some as one of the Big Three (tags, links, and text), I'm putting title tags at the top. The words in the title tag appear in the link that pops up in the search result. This is where you tell the search engine (and the would-be visitor) as succinctly as possible what needs to be known: company or publication name; relevant, targeted keyword or keyword phrase taken from the text of the page. Each page should have a title tag as Google ranks each page individually, not the site in its entirety.

Here is the Mulberry Alpacas home page title tag:

Alpaca Farm - alpaca breeding and alpacas for sale on alpaca farm in Oregon.

What could be easier.....Marketing Alpacas #3 will be here tomorrow.

I couldn't resist....... this little bear is so adorable I had to show you his picture.



Yesterdays artice on marketing alpacas.
Marketing Alpacas - Getting Started