Okay here is the third article in this series about creating a highly effective alpaca marketing website.

Text or Content

The order of what is known as the Big Three (Tags, Links and Text) is a topic of much debate, but really they work as parts of the whole; you can think of each one as a leg on the stool, each one is essential and no one leg is more important than the other two. You probably understand that the text, or content as it gets called, needs to be quality, however that is defined, it should also be rich in the keywords you are targeting to drive search traffic.

That doesn't mean just throwing the keywords in there like confetti at a wedding, though. Keyword use and keyword variation should be natural and not overstuffed. For the text part of the page, focus on working in the relevant words and phrases you want people to find you for. Such as: alpacas for sale in southern Oregon.

John Merrell runs one of the most visited alpaca web sites and he will always put content / text at the top of his list for web site importance. John's view is that you can play around with links and blogs all you like but at the end of the day in the long haul content will win. Perhaps the best example of this is the web site for North West Alpacas which is stuffed full of relevant, interesting and useful content.

Remember Google cannot see or read images so you must label them using whats called the Alt Text. The Alt text appears when you scroll your mouse over an image and a small sentence or phrase opens up ideally describing the image. Any text on top of an image is also invisible to Google. With this in mind think very carefully about making images the links from a web page, much better to use relevant text. That makes it much easier for the web spiders to follow. The spiders are programmes sent out by Google and the other search engines to read your web site and index the content (pages). Being spidered does not however mean your content is instantly indexed there is often a delay between being spidered and the indexing and then the update of the various Google databases around the world.

Tomorrow we will be looking at links in more detail as that is the third leg of our SEO stool.

Here are the two previous Alpacas Marketing articles

Marketing Alpacas - Getting Started

Marketing Alpacas on the Web - Title Tags