Welcome to this the fourth in a series of blog articles on how to build a world class alpaca web site or enhance your existing alpaca website. As the webmaster of a new alpaca site, there are several things you must do. First, you need to create a genuinely useful website filled with equally useful and informative alpaca releated content. You need to ready yourself to add fresh content on a frequent basis, in order to retain existing site visitors and to attract the search engine spiders. You also need to start building links – a good link profile takes time to develop so it is essential that you start as soon as possible.

Quality Links

Or more specifically, back-links, links to your alpaca web site from outside sources. Links are your letters of recommendation. If no-body's recommending you, or the recommendations seem phony, then it won't work. Authority (high quality) links are weighted most heavily, of course, so try to get industry-related authority sites to link to your site. I know its not easy ...but I am sure your mother told you that the things in life that are worth having are never easy.

Quantity Links

Authority (high quality) links are by nature more difficult to get, so you'll have to start somewhere else unless you already have the brand recognition you need from square one. Some people propose "link-swaps" to each other and it used to be common place to buy and sell links. But as Google demonstrated last Fall, you can't buy Google's admiration that way. In fact, you'll get punished. So, get as many links as you can from alpaca industry peers the good old-fashioned way – by promoting. Submit links to respected directories like DMOZ and Yahoo, as well. A word of caution, a large burst of low-quality, irrelevant, or bad-neighborhood links, though, can do a lot more harm than good; so keep things natural.

Avoid Any Dubious Link Building Practice
If you see a link building opportunity that looks dodgy, ignore it. At best you will waste your time, but at worst your site could be penalized and you may never be able to recover. If it looks too good to be true... well you know the rest.

I think tomorrow we will talk about design, but that depends on what you my readers want to hear about. So unless I hear otherwise it will be the whole aspect of designing alpaca marketing websites that human beings enjoy visiting.

Follow these to pervious Alpacas Marketing articles:

Marketing Alpacas Getting Started

Marketing Alpacas on the Web Title Tags

Marketing Alpacas on the Web Great Content